When the concept of a multi-layered, multi-agency traffic safety program, which became the Drive to Save Lives campaign, was first batted around among the state and provincial (S&P) ranks, there was no mistaking its potential. Never before has a transportation initiative gained such momentum among so many S&P members so quickly. Never before have 41 S&P chiefs, colonels, commanders, commissioners, and superintendents stood shoulder-to-shoulder with the secretary of the U.S. Department of Transportation (DOT), acting administrator of the National Highway Traffic Safety Administration (NHTSA), administrator of the Federal Motor Carrier Administration (FMCA), and several other key transportation advocates to launch a nationwide traffic safety program. The press conference that kicked off the campaign was much more than just an impressive show of solidarity; the campaign is more than just a nifty slogan. Drive to Save Lives is exactly what law enforcement agencies need to renew the interest in reducing traffic deaths and to refresh troopers’ commitment to preventing traffic crashes, injuries, and deaths while safeguarding themselves.