National Highway Traffic Safety Administration: Branding Traffic Safety

The power of product branding and marketing on American’s consumer spending and behavior is undeniable. When done right, private sector marketing can influence someone to spend thousands of dollars more on a car, buy a $5 dollar cup of coffee and influence people to buy a specific brand. Similarly, traffic safety marketing, when done right, can persuade high-risk automobile drivers to wear their safety belt or to designate a sober driver when drinking alcohol.