Realistic Job Previews: Reworking Your Recruitment Messaging and Strategies to Reach Today’s Candidates

Recruitment is an ongoing challenge for police agencies. Even during tough economic times when many employers are flush with applicants, the quality of law enforcement candidates continues to be a concern. In addition to failed background checks and poor fitness, applicants frequently drop out of the process because they lack a well-formed understanding of what the job truly entails. Training law enforcement officers is time and resource intensive, so ineffective recruitment resulting in candidates who fail or drop out can be costly. Quality recruitment is important in all professions, but its importance is amplified in the police profession where tomorrow’s command staff is nearly always drawn from today’s new recruit class.