Imagine if everyone opened up their morning newspaper every day and first read a short, positive story about an officer making a successful arrest. Then they turn the page and see photos and charges from a successful citywide prostitution operation. Next to that article is a prominently placed surveillance image from a recent robbery requesting information to help find and identify the offender. Below those stories is a single, stand-alone photo of mounted unit officers laughing and talking with citizens downtown.
Further, imagine that throughout the paper, there are comments from people congratulating officers for their good work, thanking the department for sharing such positive information with them, and asking for even more information.