It’s the rare law enforcement agency these days that is not somehow using social media as a way to interact with its community. If agencies are not actively using it already, chances are that they are exploring its use now and considering how best to jump into the online, real-time world. Regardless of whether they are current users or only now entering the realm of social media, many agencies are examining how to manage their social media programs, how to commit resources to them, and how to take their departments’ use of them to the next level. Three factors that should not be overlooked in this process are (1) selecting the right personnel to run the program, (2) having a good understanding of voice and tone, and (3) leveraging social media as a tool to have more positive interactions with the press.